http://www.ubercool.com/2008/02/14/dvr-penetration-and-television-use/ Bringing Trends to Life Fri, 25 Jul 2008 16:50:45 +0000 http://wordpress.org/?v=2.2 http://www.ubercool.com/2008/02/14/dvr-penetration-and-television-use/#comment-465 Matt Mon, 19 May 2008 12:56:36 +0000 http://www.ubercool.com/2008/02/14/dvr-penetration-and-television-use/#comment-465 I think it will just cause us to see a shift toward product placement in tv shows. Most shows already have some product placement and a lot of reps for major companies have offices right on the grounds of the tv and movie networks. http://www.ubercool.com/2008/02/14/dvr-penetration-and-television-use/#comment-194 Mike Barton Thu, 21 Feb 2008 16:03:41 +0000 http://www.ubercool.com/2008/02/14/dvr-penetration-and-television-use/#comment-194 I agree that the death of television is not imminent, but just because viewership is up as a result of TiVo-like devices, there is still little evidence that television viewers are still watching commercials. In fact, I would be inclined to guess that people have time to watch more TV because they are watching fewere commercials!