Today's market is inundated with 'cool' stuff, requiring ahead-of-the curve consumers to develop greater levels of discrimination to help sort through the noise. Enter Ubercool.
Ubercool presents an unprecedented concept in entertainment: “immersive multitasking trend events.” Combining information with entertainment, Ubercool TrendShow® brings culture to life by providing attendees with a condensed and immersive snapshot of the world’s most significant lifestyle trends.
Optimized for a time-compressed, multitasking society, TrendShow features a core content theme, like “Time Compression” — an Ubertrend that’s accelerating life, plus many others that help paint today’s cultural canvas.
Staged in distinctive venues, Ubercool immerses attendees in the latest trends. The first Ubercool TrendShow tour deals with a major theme, Time Compression — the acceleration of life — an Ubertrend that has spawned “too busy disorder,” multitasking, energy drinks, coffee, yoga, spas, FedEx, and much more.
This groundbreaking experience exposes trendsetters and early adopters to innovative products and services, including automobiles, beverages, consumer electronics, fashion, food, health and beauty, retail, real estate, travel and more, each best representing a major market wave.
Ubercool’s immersive trend parties help trendsetters learn more about the newest trends, while experiencing innovative new solutions that best exemplify each phenomenon. These Ubercool people are playing with a new line of MGA Entertainment Bratz dolls, while straw-sipping Nicolas Feuillatte champagne.
By bringing together society’s avant garde and uniting them with innovative sponsors for an evening of immersive “infotainment,” Ubercool’s positive and uplifting messages greatly stimulate demand for innovative products and services.
Michael Tchong, Ubercool’s executive producer, has enlightened audiences around the globe about the unique market influences of Time Compression. Ubercool is a vivid exponent of his trend-tracking expertise.
Befitting its leading-edge nature, Ubercool offers creative marketers branded-entertainment opportunities that provide a unique and more exclusive approach to the avant-garde elite, delivered in a setting that better meshes with their eclectic personas. Since Ubercool’s TrendShow is designed to expose attendees to the most significant trends shaping society today, sponsorship is by invitation only.
Ubercool party hosts carry “trend trays” showcasing some of the latest trends. The trend tray above features a French Internet “appliance,” called Nabaztag, “übercool” products attendees can directly interact with.
Ubercool is a by-invitation-only gathering targeting the avant-garde “A list.” The next Ubercool trend party will be hosted in San Francisco on September 3 at Harlot’s, and is expected to attract a capacity crowd.
Living up to its goal of immersing attendees in all the latest trends, this “billboard jacket” is indicative of the type of “e-wear,” electronic wear, that attendees might experience at Ubercool events.
After San Francisco, Ubercool will travel to Los Angeles, followed by Miami’s South Beach in Spring 2009, New York in Fall, Las Vegas in late fall, and London in Spring 2010.
Trendsetters are very intelligent and require constant stimulation, which is why Ubercool features artist performances that creatively express cultural phenomena, like this Youth Speaks slam poet rapping about the stresses of life.
To witness the sponsorship effectiveness of Michael’s previous events featuring the likes of Dennis Rodman and RuPaul, view the video below. For an event mediakit, e-mail Michael Tchong or call 800-WAY-COOL.
