Ubertrends
An “Ubertrend” is a major trend – in German “über” means superior or above – that ripples through society leaving many subtrends in its wake.
Ubertrends have powerful repercussions on society because they signal a major shift in lifestyle and consumer values, which make them all the more remarkable.
We track eight significant Ubertrends that influence our culture today:
Casual
Digital Lifestyle
Fountain of Youth
Generation X-tasy
Time Compression
Unwired
Voyeurgasm
WAF
Ubertrends Map
To obtain a quick overview of Ubertrends and selected subtrends, download our Ubertrends Map (PDF; 445KB):
