Ubertrends

An “Ubertrend” is a major trend – in German “über” means superior or above – that ripples through society leaving many subtrends in its wake.

Ubertrends have powerful repercussions on society because they signal a major shift in lifestyle and consumer values, which make them all the more remarkable.

We track eight significant Ubertrends that influence our culture today:

Casual
Digital Lifestyle
Fountain of Youth
Generation X-tasy
Time Compression
Unwired
Voyeurgasm
WAF

Ubertrends Map

To obtain a quick overview of Ubertrends and selected subtrends, download our Ubertrends Map (PDF; 445KB):



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