How Trends And Innovation Are Transforming Our Future
A new book by Adjunct Professor, Entrepreneur and Speaker Michael Tchong
Ubertrends examines eight major forces behind the vast majority of trends and innovations reshaping society today. Michael Tchong’s latest book describes these massive waves in scintillating detail, showing how each one cascades through society, leaving many subtrends in its wake. Unlike most trends, Ubertrends change world values, leading to permanent behavioral changes. Portrayed in this preview chapter is the Digital Lifestyle Ubertrend, which is today’s biggest wave. Download this beautifully illustrated preview to discover why Ubertrends will be riveting from start to finish.
The “wearables” field was already on fire when Apple threw its hat into the ring in 2015. In classic Apple fashion, the company reinvented the category, from interface to Apple Pay, downright to the intricacies of attaching watchband...0
Now that the concept of innovation is defined, its history covered and its current importance explained, it’s time to apply innovation to your business. An innovation strategy should be a crucial part of any business model although oft...0
Starbucks CEO Howard Schultz is a visionary man. His Starbucks vision has catapulted the company to the exalted position of the world’s No. 1 coffee retailer. Today, there are some 25,572 Starbucks stores worldwide and in 2016 Starbuck...0
Amazon has changed the way America shops. In September 2016, Bloomberg reported that more than half of U.S. online consumers begin their product searches on Amazon.com’s site or mobile app. That was an early distant warning. America’...0