InstaBeauty: How Social Media Is Transforming Makeup

Michael Tchong

InstaBeauty AR app from YouCam

The experiential nature of social media has had a significant impact on the $200 billion global cosmetics market. The popularity of selfies has turned social networks like Instagram into the new Tupperware party. I first wrote about the impact high-definition TV was having on the beauty market back in 2009. That trend has accelerated due to the proliferation of smartphones, …


Michael Tchong

As you may have read, microcurrent innovation is all the rage in health and beauty. If you’re wondering when the day will arrive that your skin regimen involves using an iPhone app, wonder no more that day is here. ZIIP ($495) uses electrical currents to stimulate a skin chemical called adenosine triphosphate, which biologists describe as the “energy currency of …

K-Beauty: DeepSkin Anti-Aging Mask

Michael Tchong

If you drive a Kia, own a Samsung TV, smartphone or perhaps a refrigerator too, you’re well on your way to living ”Gangnam Style.” The Korean invasion doesn’t stop there. You’re going to hear a lot more about “K-Beauty,” because South Korea is about to invade your health & beauty regimen, if DeepSkin ($220) from Insung Information Co. is any …

High Definition Makeup

Michael Tchong

Hi-Def Makeup

The Digital Lifestyle Ubertrend is affecting cosmetics. High definition makeup has captured the imagination of consumers because it promises to withstand the microscopic scrutiny of HDTV.