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eBook: Social Engagement Marketing

Posted on August 25, 2009 by Michael Tchong in News, Products

A major trend is sweeping through our media universe. It began innocently enough with Friendster, which came from nowhere to become the celebrated buzz of 2003. But Friendster was quickly toppled from its social network pedestal by an even faster moving phenom: MySpace. Today, the number of Internet users participating in social networks is staggering. Read more.

Worldwide, some 734 million visited at least one social networking site during the month of May, a penetration of 65% of the Internet audience, reports comScore World Metrix. The increased level of social interaction ushered in by these new social platforms has already dramatically altered the social interaction landscape.

And there is no question that the social media revolution will also reshape the marketing landscape. We’ve dubbed this emerging science “Social Engagement Marketing” and this Fall noted speaker and trend analyst Michael Tchong will release his first eBook that documents this fast-moving phenomenon:

• Social media explained, including the new engagement vernacular, from poking to tweeting.
• 48 data-rich, full-color pages explain social media in laymen’s terms backed by latest research data.
• 52 easy-to-read charts and tables
• 131 data resources
• 20+ color photos and illustrations
• U.S. $50.00

Condensed, data-based, easy-to-navigate and photo-rich, Social Engagement Marketing describes significant social trends shaping society today, in an attractive and well-researched document.

Visit Ubercool.com frequently to obtain a release date and pre-ordering discount information. For an early look at the content, please refer to our Social Engagement Marketing article on Ubertrends.