Target is not alone. Commercials for many products, including McCormick’s, Pam and Tide, rely on the same tactics. They subjugate women to subsidiary roles that belie their achievements. A man is infrequently, if ever, shown to do housework. Given the growing power of women in this nation, that’s a shame indeed. Michael Tchong, a trend analyst at ubercool INNOVATION, has just identified an Ubertrend that documents the rapid climb women have made over the past few centuries, called the “Woman’s Acceptance Factor,” published at Ubertrends.com.
Women now make up 71 million of the U.S. workforce, equal to 49.9% of total workers employed. Their purchase influence now reaches $4.3 trillion at home and another $1.5 trillion at work. But juggling responsibilities at both work and home have made more than half, 51%, unhappy with the division of labor at home. Ad agencies, who often lead the nation with their forward-looking insights on consumer culture, should heed these statistics and produce advertising that portrays American women in a more positive light.
About ubercool INNOVATION
Michael Tchong is an author, entrepreneur, professor of innovation and public speaker who focuses on disruptive innovation and Ubertrends. His global audiences seek insights on market innovations and fast-moving phenomena that present breakthrough opportunities. His analysis can be found at ubercool.com. Tchong is the founder of four other start-ups, including MacWEEK, Atelier Systems, CyberAtlas and ICONOCAST.
ubercool INNOVATION is headquartered in America’s new cultural mecca: Las Vegas, Nevada. For more information, please call 800-WAY-COOL (international: 415-335-7615) or visit our contact page.
SAN FRANCISCO 08-Oct-07 — Marion Jones is capturing headlines with an alleged admittance that she used steroids. A poll conducted this past Friday of Facebook members shows that most Americans object to the use of performance-enhancing drugs, with 75% agreeing that steroids use in sports should be banned. But Michael Tchong, trend analyst at Ubercool (http://www.ubercool.com), believes Jones is symbolic of a “Darwin on Steroids” trend, which itself is propelled by the “Time Compression” Ubertrend, both whirlwind phenomena that suggest that human evolution and life, respectively, are accelerating.
“Approval creep has begun,” notes Tchong, “already 13% of Facebook users feel steroids should be allowed, while 12% are not sure.” Adds Tchong, “That’s not surprising given a culture that indirectly approves of the near-robotic performance of steroid-pumping adults by paying $752,467 for Barry Bonds’ record-setting ball, for example. That type of implicit approval sends mixed signals to America’s youth, who are increasingly turning to steroids.”
“The bottom line is that the Darwin on Steroids trend is an unstoppable force because science has become an integral part of human evolution,” observes Tchong. “So, we should begin to face the music and accept the notion that steroids are here to stay and embrace them.”
The San Francisco launch of Ubercool Innovation will be followed by similar events in New York, Los Angeles and Las Vegas, all part of a “Time Compression” world tour. Time Compression is an “Ubertrend” that’s behind the “too busy” syndrome affecting society today. Ubercool addresses that Ubertrend with the first multitasking event to combine useful information with entertainment, thereby allowing attendees to absorb all the latest trends while sampling innovative food and drink.
Each Ubercool Innovation event will feature cutting-edge products and services, in categories such as automotive, fashion, food, healthcare, lifestyle, retail, real estate, technology and travel, which exemplify fast-moving trends.
Ubercool Innovation is aimed at social media influencers, the 7% of the population who are the first to use products and who impact the purchasing behavior of the greater public. Ubercool Innovation is the latest brainchild of people watcher Michael Tchong, founder of MacWeek, Atelier Systems, CyberAtlas, ICONOCAST and Trendscape.
“The market is inundated with information, but Ubercool Innovation provides a novel platform to help influencers cut through the noise and focus on the most innovative products or services propelled by cutting-edge trends,” said Tchong. “By immersing attendees in all that’s fast-moving, Ubercool Innovation is the world’s first ‘immersive publishing’ effort, a new medium that, for the first time, addresses a truly deep-seated consumer need.”